Advertising is an accessible, higher-budget door in sync, but it has its own craft rules. Here is what a commercial actually needs from a track, from tempo and emotion to lyrics, vocalese, covers, and giving the editor room to work.
How to Get Your Music Into Commercials: What Ad Sync Actually Wants Read More »
Why some tracks get placed in scene after scene while equally good songs never get used. The difference is usually not quality. It is how the song behaves once an editor tries to cut it to picture: clean starts, space, builds, instrumentals, and room in the lyrics.
What Makes a Song Easy to Cut to Picture Read More »
From the supervisor’s chair: ads reward clear emotion and flexibility, not cleverness. What ad-usable tracks tend to have, and why an editor can actually use them.
Writing Music That Works in Ads: What Actually Gets Used Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Building and Maintaining Long-Term Industry Relationships Welcome to the final part of our networking series! We’ve covered online and in-person networking. Now, let’s focus on turning those connections into lasting, mutually beneficial
Building and Maintaining Long-Term Industry Relationships Read More »
Read time: 5 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I’m bringing you my interview with my good friend Tony Esterly, songwriter and music producer extraordinaire. Tony has production & songwriting credits with artists such as SIA, BTS, Mae Muller, Andra
Interview with Music Producer, Tony Esterly (SIA, BTS, Apple, Audi, Uber) Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Mastering In-Person Networking at Music Industry Events Welcome to Part 2 of our networking series! Last time, we covered online networking. Now, let’s dive into in-person connections at industry events. These face-to-face
Mastering In-Person Networking at Music Industry Events Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I have the privilege of sharing with you my interview with Sally House of Hit House Music. Sally has always been an incredible resource for me throughout my career and invariably
Sally House of Hit House Music Read More »
Read time: 4 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? I’m excited to kick off a special 3-part series on networking in the music industry. We’ll be diving deep into the art of making meaningful connections that can propel your music career
Online Networking in the Music Industry: Connecting in the Digital Age Read More »
Read time: 4 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I have a special interview to share, none other than Outasight himself. He has built an immense career from touring for platinum records to having the official song of the NBA
Interview with Platinum selling artist, Outasight Read More »
Read time: 8 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I’m happy to share with you an interview with a good friend of mine and successful songwriter/producer, Mischa Chillak. There are a lot of gems in this one so please feel free to forward
Interview with Music Producer, Mischa Chillak (Spider-verse, Apple & EA FC ads) Read More »
