Games plan their music years ahead, so studios bet on artists who are rising instead of paying for whoever is hot today. That makes video games one of the most open doors in sync, and one of the highest-exposure placements you can get.
How to Get Your Music Into Video Games (and Why It’s One of Sync’s Most Open Doors) Read More »
The cover is one of the most accessible doors in sync, and studying the ones that get placed is one of the fastest ways to see what actually makes a song syncable.
Why Ads and Trailers Keep Using Covers (and How to Build One That Gets Placed) Read More »
From the supervisor’s chair, the first thing I listen for in a trailer song is whether it keeps climbing or loops at one level. Here is why build, not just the hook, decides which catalog songs get used.
Anatomy of a Trailer Song: What Makes a Track Build (and Why the Flat Ones Get Skipped) Read More »
Advertising is an accessible, higher-budget door in sync, but it has its own craft rules. Here is what a commercial actually needs from a track, from tempo and emotion to lyrics, vocalese, covers, and giving the editor room to work.
How to Get Your Music Into Commercials: What Ad Sync Actually Wants Read More »
Why some tracks get placed in scene after scene while equally good songs never get used. The difference is usually not quality. It is how the song behaves once an editor tries to cut it to picture: clean starts, space, builds, instrumentals, and room in the lyrics.
What Makes a Song Easy to Cut to Picture Read More »
From the supervisor’s chair: ads reward clear emotion and flexibility, not cleverness. What ad-usable tracks tend to have, and why an editor can actually use them.
Writing Music That Works in Ads: What Actually Gets Used Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Building and Maintaining Long-Term Industry Relationships Welcome to the final part of our networking series! We’ve covered online and in-person networking. Now, let’s focus on turning those connections into lasting, mutually beneficial
Building and Maintaining Long-Term Industry Relationships Read More »
Read time: 5 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I’m bringing you my interview with my good friend Tony Esterly, songwriter and music producer extraordinaire. Tony has production & songwriting credits with artists such as SIA, BTS, Mae Muller, Andra
Interview with Music Producer, Tony Esterly (SIA, BTS, Apple, Audi, Uber) Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Mastering In-Person Networking at Music Industry Events Welcome to Part 2 of our networking series! Last time, we covered online networking. Now, let’s dive into in-person connections at industry events. These face-to-face
Mastering In-Person Networking at Music Industry Events Read More »
Read time: 3 minutes vidsyn: old norse for broad vision of creative thinking and forward-looking perspective. How will you unlock your creativity today? Today I have the privilege of sharing with you my interview with Sally House of Hit House Music. Sally has always been an incredible resource for me throughout my career and invariably
Sally House of Hit House Music Read More »
