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Mastering In-Person Networking at Music Industry Events

Welcome to Part 2 of our networking series!

Last time, we covered online networking. Now, let’s dive into in-person connections at industry events. These face-to-face interactions can be incredibly powerful for your career, so let’s make sure you’re prepared.

Why In-Person Networking Matters

Despite our digital world, face-to-face connections are still invaluable. They allow for nuanced communication, immediate feedback, and the chance to leave a lasting impression. Many deals and collaborations in the music industry still start with a handshake and a conversation.

Preparing for Events

• Research attendees and speakers: Familiarize yourself with key figures’ recent work. This preparation will help you initiate more meaningful conversations.

• Set clear goals: Whether it’s meeting a specific professional or finding potential collaborators, having objectives will help you focus your efforts.

• Prepare your elevator pitch: Craft a concise, engaging 30-second introduction. Practice until it feels natural, and tailor it to different industry roles.

• Find your flair: Think of a way to stand out in the crowd. Whether it’s a signature style, a unique business card, or an interesting conversation starter, having something memorable can make you stick in people’s minds.

Making Meaningful Connections

• Ask questions about others’ work: People enjoy talking about their projects. Asking thoughtful questions shows interest and helps you gather industry insights.

• It shouldn’t be transactional: Treat it like you’re making friends, this isn’t speed dating. Connect on common interests and build genuine relationships.

• Offer value where you can: If you can help, whether by sharing a contact or offering your skills, you’ll be remembered positively.

• Be authentic: While presenting your best self, don’t try to be someone you’re not. Your unique personality is what makes you interesting and memorable.

Navigating the Event

• Meet new faces: Challenge yourself to introduce yourself to a certain number of new people.

• Attend relevant panels or workshops: These provide valuable information and give you common ground for conversations.

Following Up

• Make notes about your conversations: Jot down key points to help personalize your follow-up.

• Find the sweet spot for follow-up timing: Don’t get lost in the pile of immediate post-event follow-ups. Unless you discussed something specific and actionable, consider waiting about a week. This timing can help you stand out from the crowd and be remembered.

• Reference specific conversation points: This personal touch shows you were genuinely engaged and helps you stand out.

• Keep the connection alive: Share a relevant article or industry news that relates to your conversation. This adds value without being pushy. Consider suggesting a coffee catch-up further down the road when it feels more natural.

Overcoming Networking Anxiety

• Remember, most attendees are there to network too: You’re not alone in feeling nervous.

• Start small: Set a goal to talk to just three new people to boost your confidence.

• Prepare conversation starters: Having go-to questions can ease you into interactions.

Remember, successful networking is about building genuine relationships, not just collecting contacts. Every person you meet has the potential to play a role in your music career. Approach each interaction with curiosity, authenticity, and a willingness to learn.

If you’re struggling to find in-person music industry networking events in your area, consider enrolling in my Sync Music Licensing Masterclass. It includes a comprehensive global list of music networking events and conferences, giving you access to opportunities you might otherwise miss. Plus, you’ll gain in-depth insights into sync licensing that can further boost your networking effectiveness.

Next time, we’ll wrap up our series with strategies for maintaining and leveraging your network for long-term success. Stay tuned!